Onboarding experience at MyCaptain
Onboarding experience at MyCaptain
Onboarding experience at MyCaptain
Onboarding experience at MyCaptain
Cook-On empowers homemakers and home chefs to earn passive income by creating a virtual kitchen to sell homemade, nutritious food to customers who are looking for authentic, traditional home-cooked meals, especially during the COVID-19 crisis.
MYCAPTAIN
January 2023 - Feb 2023
PRODUCT DESIGN
MYCAPTAIN
January 2023 - Feb 2023
PRODUCT DESIGN
MYCAPTAIN
January 2023 - Feb 2023
PRODUCT DESIGN
MYCAPTAIN
January 2023 - Feb 2023
PRODUCT DESIGN
Simple, clean, and seamless onboarding
The onboarding process for chefs and home-makers highlighted the benefits of using the app, explained the core features, and set clear expectations for setting up virtual kitchens.
Sleek profile for chefs to highlight their best works
Only 4 step process for home chefs to create account, setup virtual kitchen, and uploading brag-worthy pictures fo their kitchen and food. This also ensured that only trusted and verified home chefs could join the app.
Nutritious and healthy food for millenials at their fingertips
Every food item that is displayed on end-user's app is curated by expert home chefs.
How it all started
We conducted extensive stakeholder interviews and competitive analysis. We discovered that - a lot of homemakers and home-chefs use Whatsapp Catalog to list their food items and share their business numbers to neighbouring households. Homemakers need a business license to list their items on Instagram shop to attract a wider audience.
It's not just about pretty pixels
To gain traction and increase DAU (Daily Active Users), we set clear and measurable goals for success of this product.
Goal 1: INCREASE USER ACQUISITION
Goal 1: INCREASE USER ACQUISITION
Intention was to attract a large user base by reaching college students and working professionals effectively. We tried to achieve this by using high quality visual images for kitchens and their cuisines to give an instagram appeal which they are most familiar with.
Goal 2: IMPROVE USER ENGAGEMENT
Goal 2: IMPROVE USER ENGAGEMENT
Intent here was to make it easy for users to find nearby kitchens that match user's preferences with filtering options that helps them to filter by food category, distance and price.
Goal 3: CREATE A SENSE OF COMMUNITY AND TRUST AMONG USERS
Goal 3: CREATE A SENSE OF COMMUNITY AND TRUST AMONG USERS
We set out to achieve this by implementing a rating and review system for both consumers and chefs to build credibility.
Goal 4: INCENTIVIZE FREQUENT USAGE
Goal 4: INCENTIVIZE FREQUENT USAGE
We implemented this to encourage users to open the app regularly by offering time-sensitive promotions or discounts for nearby kitchens.
Using design systems saved our a**es!
Using design systems saved our a**es!
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